Thursday, October 22, 2020
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Spotify launches in Russia and 12 other countries

Spotify is now available in Russia, Croatia, Ukraine and ten other Eastern European countries. This brings the total number of countries operating the streaming music service to 92. It is also likely to increase Spotify’s millions of new listeners, both free and paid.

The 13 new Spotify countries are available in Albania, Belarus, Bosnia and Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, Northern Macedonia, Russia, Serbia, Slovenia and Ukraine. In total, this will make Spotify newly available to 250 million people.

Spotify creates a customized experience for Russia

By Spotify, the music streaming service currently has 286 million listeners, of which 130 million pay for Premium. The rest use Spotify for free, tolerate random advertising, and lose some functionality on mobile devices.

Spotify, Gustav Gyllenhammar, Head of Market and Subscriber Growth, claims that Spotify offers a customized experience in Russia. This means “working with local musicians, label companies and cultural tasters to provide a revolutionary and unparalleled Russian music experience”.

Specifically in Russia, Spotify publishes 100 playlists curated and updated by Russian music experts. These curated playlists include Hot Hits Russia, New music Friday Russia, this is in Russian and Completely fresh. There are also genre-specific playlists.

While other countries don’t get quite as much attention to them, there are still “200 new playlists featuring artists from across the region”. They are available to fans around the world, which means that everyone can get acquainted with Eastern European music.

Which Spotify subscription is best for you?

Listeners in the area can choose whether to use Spotify for free ad support or the paid version of Spotify Premium. The latter includes a Premium Duo for Couples, a Premium Family for Families and a Premium Student.

These are the same deals in the US and other markets. However, if the different options are confusing, be sure to read the article different Spotify subscription options

Which Spotify subscription is best for you?
We’ll explain what Spotify subscriptions offer, how much they cost, and help you decide what works best for you.
Read more

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